With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is already over.

The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Plus: how AI will be used in advertising in 2025.

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 active lawsuits against AI content ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago.

Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago and ...

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago and ...