The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is already over.

A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

Curation might shape the next generation of ad networks while addressing challenges like transparency and scalability ...

Success with Gen Z isn’t about the stories brands want to tell – it’s about tapping into their stories and aligning with how ...

It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago.

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 active lawsuits against AI content ...

Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside ...

Less than a month later, Zeta was the subject of two withering short seller reports claiming the company engaged in nefarious behavior, including artificially inflating its financial results and ...