The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is already over.

A class-action lawsuit was filed against Office Depot in California this week for allegedly deceptive pricing and advertising ...

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its ...

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...

Curation might shape the next generation of ad networks while addressing challenges like transparency and scalability ...

Less than a month later, Zeta was the subject of two withering short seller reports claiming the company engaged in nefarious behavior, including artificially inflating its financial results and ...

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 active lawsuits against AI content ...

It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago.

Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup Kevel created an outside ...

The in-game advertising market’s stagnation is both unsurprising and frustrating. The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.