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New Nike CEO outlines vision to turn around iconic brand
'We lost our obsession with sport': New Nike CEO outlines vision to turn around iconic brand
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said Thursday.
Nike's new CEO plans to go back to basics in brand overhaul effort
Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's plan to turn the spotlight on sports like basketball and running, allayed some investor worries.
Here's how the new Nike CEO Elliott Hill can fix the company's woes
Aneesha Sherman, Bernstein analyst, joins 'Squawk on the Street' to discuss if Nike's CEO can fix the company's problems, how quickly the wholesale relationships can be fixed, and much more.
2d
Nike warns its turnaround will be a slog, after results beat expectations
Nike offered a muted forecast on Thursday, reversing gains in its shares made earlier in the day after the embattled ...
2d
Buy, Sell, Or Hold Nike Stock?
A company designing, developing, and marketing footwear, apparel, equipment, and accessory products, Nike (NYSE: NKE), stock ...
2d
on MSN
Analysts Warn Nike’s Business Could ‘Get Worse Before It Can Get Better’
Several analysts lowered their price targets for Nike's stock Friday, concerned its turnaround could take longer than ...
2d
New Nike CEO goes back to basics as investors cool their heels
Nike's new CEO Elliott Hill warned of a long road to sales recovery for the sportswear giant, but the veteran executive's ...
2d
on MSN
The Risky Strategy Behind Nike’s Massive Holiday Discounts
The sneaker giant’s new CEO is trying to clear out inventory, pressuring retailer partners.
21h
on MSN
Day 4: Archbishop Mitty defends Nike TOC title with convincing win over Ontario Christian
Tournament most valuable player McKenna Woliczko pours in a game-high 25 points as Monarchs are Arizona desert champions ...
2d
New Nike CEO Vows Turnaround After Earnings Drop
Nike reported lower profits on another drop in revenue Thursday, with new CEO Elliott Hill vowing to get the slumping sports ...
19h
High school basketball: No. 2 Archbishop Mitty beats No. 1 Ontario Christian 59-34 to win second straight Nike Tournament of Champions title
In the first of what could become an epic trilogy, No. 2 Archbishop Mitty (San Jose, Calif.) beat No. 1 Ontario Christian ...
2d
on MSN
Watch These Nike Stock Price Levels as Strategy Shift Weighs on Outlook
Nike shares lost ground Friday morning after the athletic apparel company warned that its turnaround efforts will take time ...
1d
Official: Barcelona’s new lucrative contract with Nike approved by the members
The members of FC Barcelona’s board of delegates approved, during the Extraordinary Assembly held on Saturday, 21st December, ...
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