Given its past, GME is highly sensitive to speculation, especially as it's still heavily shorted. Short interest makes up 7.6% of the stock's available float, and would take shorts three days to cover, at the stock's average pace of trading.

GameStop (GME) shares are rallying Thursday afternoon following a new social media post from meme stock figure Keith Gill, also known as 'Roaring Kitty.' The influential trader shared a post on X (formerly Twitter) on Christmas morning featuring a green and red Christmas gift box.

A new video game cost $69.99 last Christmas, while GameStop stock traded at a high of $17.20 on Dec. 22 last year, the last trading day before Christmas. The same $69.99 used for a video game could have bought 4.07 GME shares. Based on a price of $30.80 at the time of writing, the GameStop shares would be worth $125.36 today, up 79.1%.

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There's nothing too unusual about seeing a gift box emoji or graphic on social media around the holidays. Roaring Kitty's Christmas morning post, however, showing off a simple red, green, and gold-wrapped package,

A new Roaring Kitty’s post on X fueled GameStop stock price. It’s not the first time Keith Gill has boosted the sentiment over GME stock

Shares of GameStop Corp ($GME) rose more than 4% on Thursday after a cryptic post about Christmas from Roaring Kitty surfaced, setting retail activity abuzz. GameStop's stock was at $32.76 per share,